Preface
This project aims to revolutionize the e-commerce experience for physically disabled individuals by seamlessly integrating augmented reality (AR) technology. It represents a paradigm shift in online shopping, transforming it from a passive experience to an immersive and inclusive one. By leveraging cutting-edge technology, it seeks to empower consumers, fostering independence, confidence, and seamless integration into the digital realm.
Duration: 15 Weeks
Team: Mansi Shah (Individual Project)
My Role: UI UX Design, UX Research, Capstone Project
Problem
Traditional e-commerce platforms often fail to address the unique challenges faced by physically disabled individuals. Lack of visual representation, inconsistent sizing, and limited accessibility options create barriers, hindering informed purchasing decisions. This disconnect between virtual and physical realms can lead to frustration, disappointment, and a compromised shopping experience, highlighting the need for inclusive solutions.
Process
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Extensive market research and user interviews to gain insights into pain points and challenges.
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Adopting the Design Thinking methodology for empathizing, ideating, and prototyping solutions.
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Iterative testing and refinement based on valuable user feedback.
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Collaboration with mentors, industry experts, and physically disabled individuals for an inclusive, user-centric approach.
Insights
01
Physically disabled individuals face challenges in online apparel shopping due to lack of visual representation and size accuracy.
02
Visual representation and accurate sizing are critical for informed decisions and reducing returns/exchanges.
03
AR technology has the potential to bridge the virtual and physical realms, providing an immersive and inclusive shopping experience.
Opportunity
The integration of AR technology presents an unprecedented opportunity to revolutionize the e-commerce experience. By enabling virtual try-on, personalized size customization, and immersive product visualization, this project empowers users, fostering inclusivity and accessibility. It bridges the virtual and physical realms, allowing informed and confident purchasing decisions.
Introducing
Next-Gen Shopping
An innovative e-commerce platform leveraging AR technology to provide a personalized and accessible shopping experience for physically disabled individuals. The platform offers virtual try-on, size customization based on user measurements, and immersive product visualization, ensuring informed purchasing decisions with confidence. By embracing inclusivity and accessibility, this solution empowers seamless navigation of the digital realm.
Key Features
AR-enabled virtual try-on and product visualization for an immersive experience.
Personalized size customization based on user measurements for accurate fit.
Realistic lighting simulation for accurate color representation, ensuring informed decisions.
Intuitive user interface designed with accessibility in mind.
Voice-enabled chatbot for seamless navigation and product selection, enhancing accessibility.
This project represents a significant leap towards inclusive and accessible e-commerce, empowering physically disabled individuals with the tools and technology for informed purchasing decisions. By seamlessly integrating AR technology, it offers a revolutionary shopping experience fostering independence, confidence, and seamless integration into the digital realm. This project addresses a pressing need while setting a precedent for inclusive design and technology's power to create positive change.
